5 Videos

1) Basmati Rice Advert



The woman is represented as very cultural and traditional however appears to be the character asserting power throughout the advert. Despite the intention of the advert being to create humour, the advert creates the impression that she is in control and even dominant over men in this situation. However an arguement against this isthat it is a man that is causing her distress and anger.

2)Lynx Advert



The woman in this advert is portrayed as a sexual object who is obtainable by men, if they wear lynx and smell nice. The actual shape of the Lynx can, appears as a phallic symbol, which women are attracted to. In addition the ending voiceover is by a man, which Gunter would agree, further asserts a mans dominance.

3)Rimmel Lipstick Advert- Kate Moss



In this advert Kate Moss is subject to the male gaze as Laura Mulvey states. She is wearing this Lipstick with intent to get attention from men, and the actual lipstick itself appears as a phallic symbol. So overall the message of the advert to women is that, if they buy this lipstick it will result in mroe attention from men.

4) Special K Advert



In this advert the woman represents that being skinny, is necessary to attract men. She is dieting and keeping thin by eating special K and therefore gets men. She dresses in a revealing manner throughout, making her subject to the male gaze (Laura Mulvey), and a male voiceover is throughout the advert which emphasises on male dominance as argued by Gunter.

5) Heinz Ketchup Advert



In this advert the woman is represented as a housewife, who's primary role is to look afterher household, and this is exemplified as she is shown doing the shopping. Despite the advert aiming to create humour, the intentional representation of women is made clear.