Directors name clearly used as a selling point boldly pointed out twice on the film poster
The typography colour in particular makes it stand out and catches attention from the target audience.
Emphasised on that he wrote and directed the film, would make the audience see this as a key selling point
First sequel of Kill Bill seen as a success, so people are likely to go out and watch Vol.2- which is boldly pointed out.
Main image of Uma Thurman, holding sword emphasises to the audience they will be seeing the same gory, blood and psychotic violence within the second sequel of Kill Bill.
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